Mobile market saturation makes dumb consumers

Turned on the radio lately, then surely you have heard at least one commercial touting the latest and greatest smartphone from one of the self promoted “fastest” networks around. It seems that we can’t go a month without a new model coming out that supposedly trumps all previous models. Sure, this is how marketing works but in the process what are we telling the consumers about our products? What if every month a new type of ketchup... Read More

How much are you influenced by brand?

This morning I woke up to several conversations on Twitter going back and forth regarding the best of this and that. Clearly the word best is almost always associated with opinion and with that comes the understanding that opinions are that of the author which doesn’t mean that best will be best for you. With that said I have to express “my” opinion on brand influence and what role it plays on making purchasing decisions. Each of... Read More