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As I move from phone to phone exploring all the different choices we have in the application stores (Ovi, Apple App Store, Android Marketplace) there is one thing that they all share in common. Each lacks personalization and personality. Some could argue that having the ability to have applications suggested to you based on what you browse or purchase is a form of personalization but this is not enough to make it a compelling experience for most.

How many times have you found an application you would like to try but don’t have the time or resources to do so? What if the application store gave you the ability to add the application to a want list so you can follow up at a later date. If you chose to be notified with reminders one would be sent out at a predefined time to remind you to review the items. Currently if you browse away from that application the chances that you will come back to it and buy it in the future are slim to none.

Apple attempts to capture your likes and dislikes through the use of their Genius engine but if you have ever used it before you know that it is about as helpful as a sled without snow. Why not add the ability to like and dislike application types prior to actually buying the applications. With this in place a better suggestive engine could be built and custom tailored for each user. If you are anything like me you don’t want to spend your hard earned money just to rate something. Obviously the like/dislike system wouldn’t be public to other users and would be used primarily to make your experience a better one on the store itself. The existing rating (5 star) system would remain in place for public ratings for the applications themselves.

Last on my list is a developer/consumer communication channel. Every application store fails thus far with binding the consumer with an easy to use developer support channel. Because all application stores are not made equal, the developers are having a hard time keeping up with demand and support with their applications. What if a normalized developer support channel was setup for all mobile application stores? Not only would we see more cross platform development but the user experience would be much more friendly and consistent.

If you could change your favorite mobile application store to be have more personality with higher levels of personalization what would you suggest? The gates are open….